Fly Easy
Client: Eastern Wings
Project: Rebrand
Brand identity and touchpoints design for an expanding airline in the east african region.
More than a new look
When a small air operator from Southern Sudan came to us, they weren’t asking for a logo refresh. They were asking for something far more consequential – a new identity for a new business.
What followed was a process grounded in strategy, informed by research, and executed with precision. Nothing was left to instinct alone.
A brand for an airline lives at extremes, from a boarding pass to a 60- metre fuselage. The identity system had to perform at both ends without compromise. Every element was built with purpose.
